La recherche sur internet est encore pleine de promesses

Nombreux sont ceux qui pensent déjà que le secteur de la recherche sur internet a déjà attient un plus haut pour autant la dernière analyse que nous livre le cabinet d'analyses ComScore montre que le secteur à devant de lui très belles perspectives.

logo de Comscore

ComScore constate ainsi que depuis le mois de juillet 2008 l'augmentation du volume de recherches effectuées sur les principaux outils disponibles de part le monde a été tout bonnement considérable, nous serions ainsi passé de 80 milliards de requêtes en juillet 2008 à plus de 113 au mois de juillet 2009.

Ce phénoménale accroissement profite proportionnellement à tous les acteurs du marché et donc tout particulièrement au leader mondial Google ainsi qu'a de nouveaux venus tels Yandex ; est à noter que seul n'en profite pas AOL qui en pleine décrépitude régresse entre ces deux mois.

Aussi intéressant est la répartition de ces recherches de part le monde ainsi, et contrairement à ce que l'on aurait sans doute supposé, ce sont les internautes européens qui sont les plus actifs.
L'Europe représente 32% du volume total et devance l'Asie (30%), l'Amérique du Nord (22%), l'Amérique du Sud (9%) et l'Afrique (6%). Le classement du nombre de recherche par chercheur est quant à lui totalement différend puisque ce sont les sud-américains qui sont alors les plus curieux (130,4 recherches en moyenne) et devancent les européens (116,9), les nord-américains (110,6), les africains (97,3) et enfin les asiatiques (84,7).

Source : Global Search Market Draws More than 100 Billion Searches per Month [en]

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